Maple Media

Q. How could Maple Media help me grow my maple business?

A. Social media is one of the greatest ways to increase both your customer base and sales. The average person spends two and a half hours on social media daily. That’s an opportunity for you to keep your maple brand in front of customers as their go-to brand. Fifty-four percent of Americans prefer local foods to non-local foods. Social media can help you leverage that trend. Its algorithms home in on local consumers. As users begin to like, comment, and share in response to your posts, the reach of your posts multiplies. But it takes a LOT of time to develop engaging posts. Maple Media serves as your partner in generating posts to keep people in touch with your brand.

Q. Could Maple Media help if I already have a social media person?

A. Yes! Maple Media’s assistance can help make your social media person’s job easier and more effective. Your social media guru can simply copy/paste the posts right into Sprout Social, Hootsuite, or other scheduling app or directly to the social media platforms of your choice. Research indicates that consumers of farm goods like maple products prefer Facebook, Instagram and TikTok, but the post and reel scripts will work for any platform you prefer.

Q. Why shouldn’t I just hire a company to do all the creative work and posting?

A. You surely could. But it’s really expensive! And if you already know how to take digital photos, videos and post on social media (or your daughter, nephew, spouse, etc. does this for you), there’s really no need to pay the big bucks. Plus, do you really want someone to take your brand and messaging out of your control? Especially if the social marketing company is not familiar with the maple industry, you may find your message is as inauthentic as Mrs. Butterworth’s.

Q. Should I change the posts?

A. Feel free to do so. They’re yours to use to promote your business. Tweak them as you see fit. You should also post information unique to your business, such as sales, changes in hours, new products or other things; however, it’s best to stick with the ratio of 1/3 brand awareness, 1/3 education and 1/3 entertainment (with a few “observations” here and there). This ratio keeps users engaged without your social media messages sounding too sales oriented.

Q. What if I don’t use all of the posts?

A. You will receive enough material to post daily and for reels/videos, every other day. If you don’t use it all, that’s okay. Maybe you can double up occasionally.

Q. So what happens when I sign up?

A. When your payment is received, you will receive your first month’s social media package via email by the first of the following month. You can cancel your subscription at any time without any further obligation.

Q. What does all this cost?

A. For $39.95 per month, you receive 30-31 copy-and-paste ready posts (where indicated with [brackets, like this], you will need to plug in information like your farm name), 15 reel scripts, and marketing and social media tips.

Q. What if I have a problem?

A. Just reach out and a solution will be on its way to you in no time.